Product excellence enhanced by stylish new design of ASSA ABLOY door closers

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ASSA ABLOY, the global leader in door opening solutions, has updated its door closers to give the range a distinctive and stylish appearance. The new ASSA ABLOY design marks a significant step in the evolution of the company’s comprehensive door control portfolio.

Architects and specifiers will appreciate the range of finishes and enhanced colour-suiting in the new design, along with the products’ smooth operation and the availability of Environmental Product Declarations. With every possible application catered for, the new-look range in combination with other ASSA ABLOY architectural hardware offers numerous possibilities to create complete door opening solutions by design.

The high-quality, durable range, with the evolutionary ASSA ABLOY look, retains the same innovative and unique features as before. Incorporating Cam-Motion® technology, which enables smooth and secure door opening and closing, individual products also conform to CE standards and comply with the relevant fire regulations, where applicable.

Close-Motion®, for example, is specifically designed to close doors quietly and securely, and is suited to any building where doors are difficult to close or noise disturbance is a nuisance. Free-Motion® enables doors to swing freely from an opening angle of 0 degrees, ideal for areas where increased accessibility is required. ASSA ABLOY’s extensive range of rack and pinion door closers also benefit from the new, modern look.

For installers, the products remain as versatile as ever, with well-designed installation features and a choice of installation options. Flexible height adjustment and non-handed features enable quick and easy installation and reduce stock requirements.

Cristian Frankic, Vice President Business Development EMEA at ASSA ABLOY said: “We know that smooth operation and versatility are what customers want, but aesthetics also matter. When you see a good-looking door closer, you realise what a difference it makes. The new design is a statement. We want our products to blend in with today’s modern building designs and enhance an architect’s vision. The new range, both elegant to look at and excellent in operation, is designed to be all you need.”

ASSA ABLOY, which draws on an 80 year-heritage in the door control industry, has responded to the fact that the look of a door closer is becoming an increasingly important factor in the buying decision, with selection increasingly likely to be made on the desirability of the design.

In the Middle East the product was launched internally in Dubai office on 8th of April in order to introduce it to the specification, technical, sales and marketing teams. It was also featured during the seminar in Saudi Arabia conducted by ASSA ABLOY with its biggest partner UBM on 11th of April. The high profile event was attended by more than 200 industry professionals in Riyadh at Marriott Hotel, including architects and designers, who welcomed the idea of versatility of new door closer for more complete and sophisticated look.

Furthermore, the door closer was presented during a networking event in Qatar on 2nd of May, as well as the Egysec exhibition on 8th -10th of May at Al Manara International Convention and Exhibition Centre in New Cairo, Egypt.

New Design Door Closer by ASSA ABLOY