ASSA ABLOY Opening Solutions Middle East Opens Showroom in Egypt


This year, in the month of January ASSA ABLOY Opening Solutions Middle East proudly unveiled its new showroom located in the Egypt office as part of its essential step to increase brand awareness and direct presence in the market.

The inauguration was attended by partners, distributors, customers and the Middle East Regional Management Team, and followed with an award ceremony honouring our local distributors for their outstanding performance and support.

“2019 was a very positive year with an exceptional growth and if we combine the door business from Dubai and business from our local Business Unit, the growth was around 150%. I am very pleased with our great achievements in Egypt, we have ambitious plans for the future and I am sure that thanks to our fantastic team the next few years will be very positive for the country” said Mauro Felice, Market Region Manager Middle East and Turkey.

The local team is active in all channels with special focus on retail, DIY, OEM and projects, and the momentum has been very positive thanks to the huge investments in new constructions by the local government.

Egypt, with a fast growing population now close to 100 million inhabitants, is one of the most important emerging markets of ASSA ABLOY Opening Solutions EMEA. It’s so called ‘new capital city’ aiming to house 6.5 million people provides ASSA ABLOY with one of the greatest opportunities for growth.