Prometal and Lockwood adopt a new name and organization to strengthen customer focus. The two names, that represent best in class metal and wooden doors in the Middle East, are becoming much stronger as one and will now be known as ASSA ABLOY.
Prometal Metal Doors was established in 2000, while Lockwood Wooden Doors was established in 2008, and both were acquired by ASSA ABLOY in June 2015. As the ASSA ABLOY Group celebrates its 25th anniversary this year, there cannot be a better time of identity integration.
The planned identity change shall be implemented in December 2019. Much shall be the same: the products, offerings, people and our focus will remain unchanged. Our local roots and proud history will continue to be integral to our success. However, our marketing material will have a new appearance and you will see a new name and logo on our products, packaging, invoices, order conﬁrmations, email signatures, etc.
“The main purpose of this change is to reinforce our value proposition of total opening solutions provider”,says Mauro Felice, Market Region Manager, Middle East & Turkey. “We can leverage a leading brand that is global and well-known. In the future we will meet the market with a portfolio of products and solutions, all focused on the customer experience and simplicity. This will increase our competitiveness and we will continue to be the brand that stands for innovative door opening solutions that are smarter, more integrated and better designed.”